As you grow or start your own business, customer service
will always play a vital role for your success. It’s not just about pakikisama. Customer will always expect
the exceptional service from you even if they don’t say so.
When I
was still in the BPO industry (what most call Call Center), we were given
excellent training to provide the best customer service that we can give. Since
I was still an employee back then, I never recognized the importance of it. I
just did what they want me to do. I didn’t know my actions were one of the many
roots of the company’s success.
I
learned the importance of L.A.E.G (more of this later) but never really
understood what it did for the business. All I know was that it is good for the
customer.
Somewhat
I’m correct about my latter statement.
It is
true that it is good for the customer, but, what benefits most is really the
business.
What an
irony, right? You give the best service expecting that greater benefit goes to
the one you are giving the service but the truth is the greatest benefit goes
to the one giving it.
It is
always in giving, not in receiving.
L.A.E.G.
simply means L (Listen), A (Apologize), E (Emphatize), and G (Give solution).
Pretty simple, right? Yet, this is the key for most business success. It’s not
just about cashflow. First of all, there will be no cash flowing in if you
don’t give an excellent customer service.
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Yes, We Deliver! (Even your smallest order) |
What
you can see above is a picture of the product we sell. I am a feed distributor
and also an advocate of natural farming. Aside from pushing natural farming, I
am also obsess about giving the best customer service to my customers.
Unfortunately
today, there is a heavy rain and customers don’t have the guts (perhaps they’re
just lazy. Don’t tell them I told you) to go to the store. Maybe they don’t
want to get wet. Some stores will not
do this. If I was wrong with that statement, let me correct it. Most of the stores will not do this even
to their suki unless they buy a large
amount that will cover the transportation expense. In this picture, we have
prepared a 15 kilo Pre-Starter bag (for piglets) and a 5 kilo Grower bag (for
adult pigs) and is ready for delivery.
Our
motto is Turning Hog Raisers Into
Businessmen and hopefully in delivering such a small order for free will be
a role model for my customers in case they also want to create their
businesses. It’s not just about earning money. It’s all about the connection
and relationship with your customers.
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AGREECulture and FeedPro Seminar at Country Inn |
I would
like to pass to you what I learned from a successful entrepreneur and speaker.
Make
meaning first then the money will follow. If you go the other way, I’m afraid
you will never earn money.
Take
courage and do what everyone are afraid to do.
See you
at the top of your business!